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Foodstuffs Precision Media

Where insight drives outcomes. Media that reaches customers - from sofa to store.

Smarter media, closer connections.

Precision Media is Foodstuffs’ retail media network, helping suppliers across New Zealand create meaningful, measurable campaigns. Powered by dunnhumby’s world-leading customer data science, we help brands connect with the right shoppers at the right time.

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Omnichannel Reach

Connect with customers across stores, online, and at home.

Our approach
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Powered by data

Leverage 200M+ annual transactions and rich customer insights.

Solutions
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Measurement that Matters

Know what worked, and why, with closed-loop reporting.

About us

We work with dunnhumby, the global leader in customer data science, to bring world-class targeting, personalisation and measurement tools to the New Zealand grocery market.

5.3x

Customers who are exposed to four retailer channels spend 5.3x more than those exposed to one.

2.5x ROI

Compared to standard rule-based audiences, science-based audiences deliver up to 2.5x ROI.

200m

We leverage the insights from over 200m annual transactions.

Find out more

We're on a journey to engage customers like never before, get in touch and one of our dedicated media specialists will get back to you.

Get in touch